ATCM #SummerSchool18: ‘Excellence in Events Curation’

Hull City Centre 27th/28th June 2018

Join us for ATCM’s premier annual conference, packed with plenaries, workshops, study tours and the Town and City Management Industry Awards dinner for less than £100 each

Members of IPM and The BID Foundation can attend at ATCM member rates.

Great events can be transformative for towns. They have become a key tool for bringing energy and animation to urban life, engaging the local community and attracting visitors and investors.

For 2018 Summer School, ATCM is delighted to announce that we will be visiting the North East City of Hull, the home of the 2017 City of Culture for an events spectacular. Events have played a key part in Hull's success as the City of Culture, illuminating the city’s history and sparking the imagination of its people.

ATCM Summer School will give delegates the inside track on what it takes to deliver a great event. Plenaries, workshops and study tours will explore different aspects of event production.

We are delighted to announce that the Institute of Place Management will CPD this event enabling it to contribute to your professional development


Wednesday 27th June

Pre-event: 10am to 10.45am: ATCM Annual Review and AGM

Ojay McDonald, Chief Executive of ATCM and Leigh Brown, Chair of the ATCM Board of Directors


11am start

Welcome and Introductions to #SummerSchool18

Ojay McDonald, Chief Executive of ATCM

11.15am: Excellence in Events for the City of Culture

Katy Fuller, Creative Director and Joint CEO of Hull City of Culture 2017

11.35am: Business Engagement in the Hull City of Culture Events

Kathryn Shillito, City Centre Manager, Hull BID

12.00pm Parallel Workshops

Developing an Illuminations Strategy - Led by Blachere Illuminations

Maximising Space in Towns and Cities for Events - Led by NAL Ltd

Measuring the Success of Events - Led By Elephant WiFi


1.15pm Lunch

1.45pm Plenary Workshop: Live Events Production - Led by Pinpointer and Maynineteen


3.15pm: Refreshments

3.30pm: Creating an Events Legacy: Year 2 and Beyond for NuArt Aberdeen

Adrian Watson, CEO of Aberdeen Inspired

3:55pm: Parallel Workshops

Future Proofing your Town Centre: Establishing the Right Strategy for your Town by Playing to your Strengths - Led by Springboard and the Institute of Place Management

Animating the Street through Urban Food Markets - Led by Speaker (TBC)

Our Eyes and Ears, The Role of Ambassadors, Rangers and Wardens in Great Events - Led by Speaker (TBC)

5pm: Close


Evening Activities

6.30pm: Drinks Reception and Networking

7.30pm: Dinner


Thursday 28th June

10am to 1pm: Study Tours (Locations TBC)

1pm: Lunch


Unbeatable Value

An Early Bird Offer of 'Buy One Get One Free' will close on the 4th June 2018. This offer is exclusive to ATCM, IPM and The BID Foundation members attending both the dinner and the conference. At £197.50 (+VAT), you will get plenaries, workshops, study tours and the Town and City Management Industry Awards Dinner over two days for under £100 each. And, if you book early enough, you will even get a special rate on the hotel (subject to availability).

Want to pay by invoice? That's fine. Just email with information on the tickets you would like to purchase. We will honour the early bird rate via invoicing but we must receive the booking form by the 4th June deadline.

Top image with thanks to Hull BID.