Launching ground breaking research findings that identify “town centre signatures”


The official launch of new town and city centre footfall signature types identified in the Innovate funded 'Big Data Small Users' project will take place at a free half-day conference 26th July in Manchester.

With nearly £1 million worth of Innovate funding, two years of ground breaking research into Springboard’s footfall data by Manchester Metropolitan and Cardiff Universities has identified that towns have different “signatures” which reflect how they are used by visitors, revolutionising the retail hierarchy in the UK.

According to this new research only 25% of centres are primarily comparison shopping destinations, and so gone are the days when decisions should be made on the basis a town/city’s current retail offer and scale.

Instead, decisions based on how a town/city is used deliver more informed and collaborative decision making, ensuring that high streets thrive amidst the new retail landscape. 

These important findings are now ready to be shared with up to 200 place makers and industry leaders.  You will hear from The Institute of Place Management at Manchester Metropolitan University, Cardiff University, Springboard and some of the pilot towns we have been working with. Plus there will be an opportunity to find out more about the new decision-making tools that are being developed as part of this exciting project.

If you are interesting in attending then please put the date in your calendar

A number of places have been reserved for Springboard's existing clients and project partners.

Free tickets are now available to all IPM, Landscape institute and ATCM members, Click here to book your tickets 

If you are partner involved in this project and you want to reserve your place, please get in touch with Tom: