Corfu Symposium on Managing and Marketing Places

 

The Corfu Symposium is an annual event dedicated to developing the theory and practice of place management and marketing, within a context of responsible tourism on the island of Corfu.  Unique amongst academic conferences, the Symposium offers scholars the opportunity to engage directly with place making, management and marketing issues - as the Symposium includes local businesses, policy makers and other stakeholders eager to implement cutting-edge researchthat can make a positive difference to Corfu.

5th Corfu Symposium on Managing & Marketing Places
16th – 19th April 2018

Changing places: Visions of utopia or dystopia?

SMART growth, inclusive growth, degrowth, devolution, revitalisation, placemaking, place branding and destination marketing: A list of common place practices or ambitions. But what future do these bring to the towns, cities, regions or nations in which they are adopted? The theme of the 5th Corfu Symposium on Managing & Marketing Places is to explore the utopian or dystopian visions associated with the place practices we study, promote or enact. Organised by the Institute of Place Management this Symposium is an annual event dedicated to developing the theory and practice of place management and marketing, within a context of responsible tourism on the beautiful Greek island of Corfu. Unique amongst academic conferences, the Corfu Symposium on Managing & Marketing Places offers scholars the opportunity to engage directly with place making, management and marketing issues - as the Symposium includes local businesses, policy makers and other stakeholders eager to implement cutting-edge research that can make a positive difference to Corfu.

Click here to register

We have invited some excellent keynote speakers to help guide our discussions each day on these fascinating themes. Each speaker has been chosen not only for their international standing, knowledge of and insights into the subjects under discussion, but also because we know they will thoroughly engage both our academic and business audiences, and the policy makers who will also be in attendance at this event.
 

Peter V

Peter Varley is Professor in the Faculty of Social Sciences at Western Norway University of Applied Sciences. His research interests include Critical Tourist Studies, Leisure and Health, Outdoor Recreation, and Gastronomy.

TC Melewar


TC Melewar is Professor of Marketing and Strategy, and Head of Dept – Marketing Branding & Tourism at Middlesex University London, UK. Prior to joining Middlesex in August 2013, he was Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland.

Ares Kalandides

Ares Kalandides is a Professor and Director of the Institute of Place Management and Managing Director of Inpolis Urbanism, an international consultancy on place development. He has implemented several projects around the world.His field of research today is on the politics of place, with an interest in participatory practices and place-based power relations.

Cathy Parker
 
Cathy Parker is Professor of Retail and Marketing Enterprise at Manchester Metropolitan University Business School. Cathy is Chair of the Institute of Place Management, and Editor-in-Chief of the Journal of Place Management and Development.

Each day one of our speakers will discuss an aspect addressing the Symposium theme, and so our delegates can be sure to find plenty of food for thought which will set the scene for the later presentations each day, and our visits to places of interest where delegates can find out more about the island of Corfu and explore the themes of utopia and dystopia in practice.

Registration information is available on the IPM website, and please note, the full delegate includes 5 nights' accommodation at the Symposium Hotel, for arrival on Sunday 15th April in advance of our opening day on Monday 16th, with delegates due to check out on Friday 20th April, following our Gala Dinner that takes place in the evening of Thursday 19th April.
 
Online registration is now open. Use this link to register online by 12th March 2018 

I look forward to welcoming you to Corfu in April. 

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Corfu

corfu 1

Corfu has a long history, stretching back to the time Odysseus had his final stop here, on the island of the Phaeacians, before heading back to Ithaca. The island of Corfu and especially the capital of the island with the same name, bears the marks of its past conquerors.

corfu 2

400 years of Venetian and 50 years of British rule have had the most influence on the architecture, culture, habits and customs of Corfu, but the French managed to build Corfu’s trademark arcades of the Liston. Particularly the connection with the UK remains strong, as about 10,000 of the island’s 120,000 inhabitants are British. Corfiots drink ginger beer and play cricket!

Corfu 4

The island has always been green and fertile, thanks to the many winter rains and the humid microclimate created by millions of olive trees. The beautiful landscape along with its more than 60 beaches made it one of the first islands of Greece to be developed as a tourist destination.

Corfu 5 

Most of the island’s coastline is touristically developed, on the eastern coast are the busiest resorts with big hotels, while the western coast has more small resorts with family-run businesses. About a million tourists visit Corfu every year, most of them to enjoy the sea and sun, but alternative forms of tourism such as walking, cycling, horse riding, wellness holidays and other special interest holidays are growing fast. You can read more on alternative tourism on Corfu on our Green Corfu website.

  

The theme of the 1st Symposium held in 2014, “Responses to the decline in Mass Tourism - Engaging Stakeholders and Effecting Positive Change”, reflected the global decline in mass tourism as travellers, who are increasingly choosing to travel independently, or with smaller tour operators, seek more ‘authenticity’ in their vacation experiences, with Responsible Tourism issues focusing on initiatives that move away from the current mass tourism model, in particular, challenging the continued growth of All-Inclusive tourism.

Focusing on the theme of “Connecting People and Places”, the 2015 2nd Symposium recognised that each destination ‘needs to focus on … differentiation … define its own niche markets and serve them accordingly … to establish their position in the global tourism market’ (Sotiriadis and Varvaressos, 2015) and most importantly, achieve this in a way that means this position becomes sustainable and does not cause any further societal or environmental degradation. 

The 3rd Symposium “Thinking and Re-thinking v Places”, held in April 2016, reflected current developments in both the theory and practice of place management and marketing with places and spaces being contested, formed and re-formed.

The 4th Corfu Symposium on Managing & Marketing Places held 24th-27th April 2017.   focused on ‘Place Making from Various Gazes’

Read the full report on this event in the Journal of Place Management and Development: Skinner, H. (2017) "4th Corfu Symposium on Managing and Marketing Places, 24-27 April 2017", Journal of Place Management and Development, 10(3), pp.299-301, 

 

Corfu Symposium on Managing & Marketing Places – academic committee

Symposium Chair:
Dr Heather Skinner

Academic Committee: 

Professor Cathy Parker

Professor T C Melewar

Dr David Cooper

Dr Maria Lichrou

Dr Evgenia Kanellopoulou

 

For more information please visit the Symposium website