Outline draft programme for the

6th Corfu Symposium on Managing & Marketing Places

Final Proceedings are now available to download


Day 1 – Monday 6th May


Sessions Chair: Dr Maria Lichrou


09:00 – 09:30 Registration


09:30 - 10:30 Welcome and opening addresses


10:30 - 11:30 Keynote address: Dr Steve Millington, Institute of Place Management

11:30 - 13:30 Session 1: Public Spaces and Urban Places


Public Spaces: A Comparative Analysis of Seoullo 7017 and the 11th Street Bridge Park

Elizabeth Suchanic and Jonathan Justice, University of Delaware, United States of America


Housing associations involvement in connecting places with residents through value co-creation initiatives. The case of Byker Community Trust

Elisabeth van Heereveld, Newcastle University Business School and Byker Community Trust, Newcastle Upon Tyne, UK

Eleftherios Alamanos, Newcastle University Business School, UK

Gu Pang, University of Birmingham, UK


Unforeseen ways: How UK Urban Canals are connecting people and places

Julia Fallon and Nicola Williams-Burnett, Cardiff Metropolitan University, UK


The New Brighteners Versus (#@%&*!) Litter

Nicholas Catahan, Edge Hill University Business School, UK


13:30 - 14:30 Lunch - Mayor Mon Repos Palace Art Hotel


14:30 - 16:00 Session 2: Connecting Places through Popular Culture


Places that are connected to popular media and culture: can Belarus be rebranded this way?

Anna Sakalouskaya-Panov, Warsaw University, Poland


Reviving the Soul of a Place through Art Festivals: A Case Study of ‘Chale Wote’ Street Festival in Accra, Ghana

Kofi Aning Jnr, University of Ghana Business School, Ghana


One Club for All: Football, branding and place

Steve Millington, Chloe Steadman, Dominic Medway, Gareth Roberts, Manchester Metropolitan University, UK


16:00 - 16:30 Coffee


16:30 - 18:30 Session 3: Symbolism, Construction, and Consumption of Places


Connecting Places: Harnessing Diaspora Networks to Promote Food and Drink Internationalisation

Robert Bowen, Swansea University, UK


A place of remembrance, rest and selfies: The experience of visitors at the Jallianwala Bagh Massacre Memorial

Mandi Jamalian, Mihalis Kavaratzis andMichael Saren, University of Leicester


Connecting People and Place: Narratives of Dispossession, Belonging and Resistance

Aggelos Panayiotopoulos, Cardiff Metropolitan University

Maria Lichrou, University of Limerick


Producing differences, connecting people: Symbolic construction of post‑urban places in distant residential areas of Moscow, Russia

Ivan Mitin, National Research University Higher School of Economics, Russia


19:30 Dinner - Mayor Mon Repos Palace Art Hotel


Day 2 – Tuesday 7th May


Sessions Chair: Dr Heather Skinner


09:30 Coach departs Symposium Hotel for our visit to Danilia Park & Museum – a traditional 1930s style Corfiot village. Delegates will have chance to explore the village and have lunch. Our presentations will be at the Corfu Imperial Hotel this day.


10:00 Refreshment, guided tour of Danilia, and welcome.


12:00 Buffet lunch


13:00 Depart for Kommeno Peninsular


13:30 – 15:00 Session 4: Place Branding

Without Me You Can Do Nothing: Highlighting the Critical Role of DMOs in Connecting People to Places and Developing Place Brands

Kofi Aning Jnr, Bedman Narteh and Stephen Mahama Braimah, University of Ghana, Ghana


Improve of the Effectiveness and Efficiency of DMO's by Taking a Systemic Approach Towards Stakeholders

Nicos Rodosthenous and Iordanis Katemliadis, CDA College, Cyprus


Cities’ “green identity” networks. Environmental design as a parameter of City Branding in European cities

Dionysia Triantafyllou, University College London

Konstantinos Sakantamis, The University of Sheffield, UK


15:00 – 16:30 Session 5: District Centres


Towards an anatomy of district centres

Chloe Steadman, Gareth Roberts, Steven Millington, and Cathy Parker, IPM, Manchester Metropolitan University, UK


Typology Of Retail And Consumption Spaces

Les Dolega, University of Liverpool, UK


Using footfall data to assess the health of the UK high street

Christine Mumford, Cardiff University

Cathy Parker and Nikos Ntounis, Institute of Place Management, Manchester Metropolitan University


16:30 VIP Site inspection of Grecotel Kommeno Peninsular Resorts


18:00 Coach departs Danilia Village to return to the Symposium Hotel.


19:30 Meet in the hotel lobby to walk across the road for dinner at Nautilus Café (opposite the Symposium Hotel).


Day 3 – Wednesday 8th May


Sessions Chair: Dr Heather Skinner


09:30 Coach departs Symposium Hotel for our visit to the South of the island via a trip to the Achilleion Palace then on to Archontiko Restaurant where the day’s academic sessions will take place.


12:00 – 13:30 Session 6: Rural places, landscapes and wellbeing


Therapeutic landscapes and spiritual “power spots”: coastal (blue), green spaces and wilderness (dark/white) areas.

António Azevedo, University of Minho, Braga, Portugal


Rural Tradition and the Cultural Identity of the Ionian Islands

Evangelia D. Parisi, University of the Aegean, Chios, Greece


Place Ecology of a Botanic Garden

Nicholas Catahan, Edge Hill University Business School, UK


13:30 – 14:30 Lunch at Archontiko Restaurant.


14:30 – 16:30 Session 7: Place Brands: Connecting People and Places


Guangdong-Hong Kong-Macau Greater Bay Area: Advantages and Challenges as a Place Brand

Yanping Liu, National Academy of Economic Strategy, Chinese Academy of Social Sciences (NAES, CASS), Beijing, China


A (dis)connected place branding process: Reconsidering the connection of people and places through partnerships and networks

Laura Reynolds, City-REDI, University of Birmingham, UK


Destination Brand ambassadors: connecting people and places

Natalia Belyakova, Higher School of Economy, St. Petersburg, Russia


Connecting place managers to places: The challenge of moving beyond tacit knowledge informed placemaking decisions in the UK

Costas Theodoridis and Oliver Kayas, Manchester Metropolitan University, UK


16:30 - 17:30  Session 8: Interactive Special Session


An Ethno-Archaeological Review of Social Networking


17:30  Coach departs to return to the Symposium Hotel.


FREE EVENING for delegates to take the opportunity to enjoy exploring Corfu Old Town, a UNESCO World Heritage Centre (dinner is not included but there are plenty of cafes, tavernas and restaurants in the town).


Day 4 – Thursday 9th May


Sessions Chair: Prof Helen Woodruffe-Burton


09:00 -11:00 Session 9: Regions and Sustainability


Branding New Towns: The Case of the Greater Cairo Region, Egypt

Mohamed Sadek, Guido Conaldi, and Debbie Bartlett, University of Greenwich, London, U.K.


Branding Northamptonshire - Whose job is it anyway? Exploring the Role of Stakeholders in Region Branding

Shalini Bisani, University of Northampton


The Three-Pronged Assessment of the Sustainability of Ten Towns in the Vicinity of Bangkok, Thailand

Viriya Taecharungroj, Mahidol University International College, Malaysia

Morakot Muthuta, King Mongkut's Institute of Technology Ladkrabang, Malaysia

Pheereeya Boonchaiyapruek, Silpakorn University, Malaysia


Might archetypes in branding be universal after all? Adapting a Western Construct of psychologically based Jungian brand archetypes to assess the distinctiveness of Beijing and Shanghai as city brands

Caroline Whitfield, Scotland’s Rural College, Edinburgh, Scotland

Chunying Wen, Communication University of China, Beijing, China


11:00 -11:15 Coffee


11:15 -12:15 Keynote address: Frantz Dhers, Originals


12:15 -13:45 Session 10: Tourism, Events, and Activities


Responsible Tourism - Involving Communities in Packaging Travel

Jacqueline Holland, Newcastle Business School, Northumbria University

Helen Woodruffe-Burton, Edge Hill University Business School


Literary Tourism in Sweden: Examples of Failure and Success

Olga Rauhut Kompaniets, Dalarna University, Sweden

Daniel Rauhut, University of Eastern Finland in Joensuu, Finland


Trail running events as a contributor to regional economic development: A case study of the “Festival des Templiers”, France

Laurence Lemoine, Idrac Business Research, Idrac Montpellier, France

Prashant Pereira , Idrac Business Research, Idrac Nantes, France


13:45 -14:30 Lunch - Mayor Mon Repos Palace Art Hotel


14:30 -16:00 Session 11:  Interactive Special Session


Introducing the IPM / JPMD / Writing for Publication


Report from the 2018 Open Business Forum


Christina Panagiotidou, Green Corfu


Dr Heather Skinner, IPM, Manchester Metropolitan University, UK


16:00 – 16:30 Coffee

16:30 -18:00 Session 12: Place and digital media


Place Branding, Digital Asset Management, and Integrated Marketing Communications: A Conceptual Framework

Simeon Alvas, Keith Dinnie, Daniel Clarke and Abhishek Pathak, University of Dundee, Scotland


Collective digital marketing activities by place management initiatives: evidence from the Netherlands

Daphne Hagen, Utrecht University & Amsterdam University of Applied Sciences, the Netherlands

Oedzge Atzema, Bas Spierings, Utrecht University, the Netherlands

Anne Risselada, Jesse Weltevreden, Amsterdam University of Applied Sciences, The Netherlands


The promotion of cultural and architectural heritage in Greece: E-journalism as Place marketing strategy for traditional settlements in Epirus

Efthymios - Spyridon Georgiou, Aristotle University, Thessaloniki, Greece

Afrodite Spyridou, University of Sheffield, Thessaloniki, Greece


Closing Remarks


19:00 Coach departs for our Gala Dinner at Ambelonas Vineyard.