IPM Fellow Ian Ferguson Involved in National Launch with BT Active Intelligence and pfbb UK
BT Active Intelligence and Partnerships for Better Business (pfbb UK) have launched a new insights service designed to support Business Improvement Districts (BIDs), local authorities, and placemaking partnerships across the UK. The initiative combines BT’s anonymised and aggregated mobile data - capturing over 25 billion data points daily- with pfbb UK’s two decades of experience in place-based analysis and strategic delivery.