Place Research Seminar with AI

The power of city visibility in place branding

Residents' personal identification with places (regions, cities, towns, and so on) and with what places are supposed to stand for often determines their place-supportive attitudes and behaviours. The present study confirms that resident-place identification, on the basis of residential need satisfaction, increases residents' intentions to stay in a place and pro-local consumption preferences. These findings suggest that spatial planners and public managers can support the socioeconomic development of cities and regions and increase residents' willingness to stay in a place by strengthening their individual identification with places. 

The role of tone of voice in tourism destination brands’ social media communication

The study investigates how the tone of voice (corporate vs human) and cultural heritage type (tangible vs intangible) in tourism destination posts affect users’ perceived hedonic value and sharing behavior, in a moderated mediation model. It offers novel insights into social media strategies for tourism brands, addressing a gap in existing literature.