Place Research Seminar - Place Branding and Marketing
Thursday 12th June 2025 | 15:30 - 17:00
4.03, Business School, Manchester Metropolitan University, Lyceum Pl, Manchester M15 6BY
> Register now <
|
Time (BST - one hour later for CEST) |
Presenter |
Title |
|
15:30 – 15:35 |
Welcome and introduction |
|
|
15:35 – 15:55 |
James Child(online) - ING Media |
The power of city visibility in place branding |
|
15:55 – 16:15 |
Marta Barattin & Sabrina Latusi (online) - University of Parma |
The role of tone of voice in tourism destination brands’ social media communication |
|
16:15 – 16:35 |
Nikos Ntounis & Michael Sewell - Manchester Metropolitan University |
Place branding and usable past |
|
16:35 – 16:55 |
Thomas Leicht (online) - University of Leicester |
The role of resident identification and place brand equity |