This article delves into the experiential atmospheres of places, specifically focusing on football matches to challenge existing marketing theories. It critiques the conventional view of place atmosphere as a controllable, contained, and uniform entity. Instead, the authors propose a more spatially and temporally porous understanding, emphasizing how memories, routines, and future expectations intricately shape the present atmosphere. Through a study of Manchester City Football Club, the article explores how past experiences, disrupted routines, and anticipated outcomes influence the atmosphere within and beyond the stadium, arguing for a re-evaluation of how marketing considers the dynamic and multi-faceted nature of place atmospheres.