Measures to ensure the physical safety of visitors - such as adequate lighting, CCTV, and a visible security presence - are essential for creating welcoming, vibrant places. Perceptions of safety directly influence footfall, dwell time, and local economic performance.
Recognising this, the Institute of Place Management has identified safety and security as one of the Top 25 factors influencing high street vibrancy. As part of IPM’s evolving events strategy, which focuses on these 25 priorities, we organised a webinar on this theme to help place leaders understand how to improve perceptions of safety and encourage repeat visits, community use, and a thriving day and evening economy.