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IPM Festive Seminar - 9th December

IPM Research Seminar (hybrid event)

Location: Manchester Metropolitan University, Business School. Lecture Theatre G.36

*Please note remote attendance to this session is available

9th December 2021, 3 - 5 pm 

Click here to register


On 9th December IPM will be hosting a ‘festive’ research seminar. The seminar will follow our traditional well-practiced format of up to 6 short snapshot presentations (10 minutes strictly timed) highlighting either new research or ongoing work in the field of place management.

We are aware that there is growing concern about the omicron variant so we will be taking extra precautions in line with the university's COVID policy. Mask wearing at the event we be encouraged and due to the size of the room we have booked for the event social distancing will be possible.

Over the past 2 years, we have successfully hosted a number of forums online through Zoom, however, this session will be run as a hybrid event with members being able to attend in-person at Manchester Metropolitan’s Business School as well as retaining the option to attend virtually. The IPM team is excited to welcome members back to Manchester, as the last in-person seminar took place in December 2019.

If you would like to catch up on the last seminar we hosted in September, which was on the theme of mobility, click here

Our termly research seminar series offers our members the opportunity to discuss their ongoing work, if you would like the opportunity to speak at this up and coming seminar, please get in touch with our membership coordinator Tom (

We have a fully confirmed agenda:

Dr Steve Millington – A year in review

Steve will introduce the seminar and highlight the top ten achievements of the IPM this year (top of pops music will feature!).

Dr Ed Dargan - Footfall and the Territorialisation of Urban Places measured through the Rhythms of Social Activity

In June 2015, Ed completed a 3 year, part-time MSc (Internet Retailing) at MMU, as a result, he developed an interest and enthusiasm for Place, following a series of lectures by Professor Cathy Parker. This newfound enthusiasm led to Ed exploring and analysing footfall data initially looking a monthly data leading to the formation of annual footfall signatures. In September 2015, Ed’s journey with IPM began and he embarked on his PhD journey. This presentation will present the findings of his PhD studies, all as a result of Cathy Parker awaking his love of footfall.

Dr Laura Reynolds - Participatory place branding after Covid-19: a case study of Cardiff

Using a case study of Cardiff, the research critically examines the impact of the Covid-19 pandemic on the narratives, discourses and activities that are shared by actors from across the city. In particular, the study examines changes in relation to perceptions and narratives associated to the city, cross-stakeholder collaboration and investigates points of unison across multifaceted citizen and stakeholder interests. Initial findings suggest a revival of the local within the city, with an emphasis on community hubs and a potential for enhanced participation for some groups. However, the nexus between local narratives and enhanced participation is not equally experienced by all actors, which risks a further widening of the gulf between experiences of participation versus polarisation in the place branding process.

Ben Stevenson SFIPM - Life after Colson: How do place managers deal with controversial statues and place names?

Dr Maria Lorono-Leturiondo and Dr Regine Sonderland Saga - Conceptualising and Measuring High Street Viability

Traditionally, the concept of viability, or the long-term success of the high street, has been understood in broad economic and particular retail terms. As new, more community-led functions of high streets are emerging, this generates a need to redefine what contributes to the viability of high streets and ensure that concept reflects the aims and aspirations of a wide range of stakeholders, not just property owners and retailers. The research team of the HSTF has conducted a critical literature review of the term viability. This review suggests that viability is broader in scope to include not only economic viability, but also social and cultural, technological, environmental, and governance, policy, and planning aspects. In order to assist place managers and leaders in their efforts to establish viable high streets, the research team of the HSTF have also created an index of viability. This will help a given place understand how it is performing against indicators contributing to the five aspects of viability.

Chris Gregory FIPM - The Contribution of Booksellers to the Vitality and Viability of UK and Ireland High Streets

The report investigates how far a specific retail sub-sector, booksellers, contribute to the top 25 priorities based on IPM’s extensive research and engagement in relation to the vitality and viability of high streets. The final report draws upon a number of surveys and interviews that engaged more than 200 individual booksellers exploring ht post-pandemic opportunities that booksellers have to contribute to the recovery and transformation of towns and city centres.

The seminar will take place on 9th December 3-5 pm, click here to book your spot. Please note in-person attendance is limited.

Please note refreshments will be provided for the in-person attendees including tea, coffee, mince pies and mulled wine.


About the author


Formed in 2006, the Institute of Place Management is the international professional body that supports people committed to developing, managing and making places better.

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