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The Digital High Street

Digital Highstreet

How much and how well are you using digital technology to improve your high street? And importantly, what more could you do by drawing on case studies from other places that are taking this forward?

Webinar: Thursday 31st October 2024 | 2pm

IPM Members: Free
Not a member? Join from £80 - access our full events calendar and demonstrate your commitment to place.

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Online - Register here 

Footfall counting, place marketing, trail and other apps – these are all among the more widely used examples but what’s new on those, and what else are places doing, as one of our speakers has described it: “…to collect, analyse and share high-quality data to make decisions on improving management of public realm, increase the efficiency of service delivery or respond to environmental change.”

We’ll hear from IPM members at the forefront of this work and explore some of the projects they’re leading.

Agenda

Owen Davis | Owen Davies Consulting | Digital Placemaking | LinkedIn  

Paul Sandham | Cofounder of Kondergarten | LinkedIn

Presentation: The talk covers Digital Placemaking Plans exploring how technology and data integrates into the physical environment to enhance how people experience and interact with public spaces. It uses tools such as smart sensors, digital platforms, and real-time data to improve the management, functionality, and appeal of town centres and urban areas.

 

Fabrizio Nevola | Professor of Art History and Visual Culture, University of Exeter | LinkedIn

Title:  The HistoryCity apps: Urban Space, Geolocated Apps and Public History

Presentation: HistoryCity is a unique family of apps that allows visitors to explore heritage sites by translating world-leading research into immersive experiences that bring the past to life in the streets of the present. Innovative in platform design and first-person storytelling, HistoryCity has grown from a small impact experiment in 2014 to a self-sustaining venture. Working with partners such as the app firms Calvium and Apple, universities, museums, and heritage organisations in the UK, Europe, and the US, we have created impactful public history resources and educational packages for students.

 

Marcus Chidgey | Founder and CEO Loqiva | LinkedIn

Sue Grindrod | Managing Director Blackpool BIDs Company |  LinkedIn

Title : Connected Places: Launching Digital Town Hubs in Blackpool and Huddersfield

Presentation: Blackpool and Huddersfield BIDs have been working with Loqiva, a technology provider, to launch Digital Town Hubs. Digital Town Hubs set out to put data and technology on the side of local people. In Blackpool, this has culminated in the launch of the Go Blackpool App. Marcus Chidgey and Sue Grindrod will present the technology alongside the activity and results experienced so far in Blackpool.

 

Dr Jo Morrison | Director of Digital Innovation and Research | Co-founder Association of Collaborative Design | LinkedIn

Title: Connections: people, places and technology

Presentation : In the 21st century, digital platforms have significantly influenced the urban landscape, labour markets, housing markets, and the social fabric of towns and cities - leading to a mix of benefits and challenges. This talk takes a pragmatic view of digital placemaking for town centres and demonstrates how locative technologies can be created in service of all people.

 

Steph Houghton- Johns | real5 Digital | Linkedin

Title: Turning Social Media followers into footfall

Presentation: How social media and digital content can be used to build and develop community in town Centre spaces while encouraging footfall to drive economy, with a focus on Warrington town centre.

 

 

Online - Register here 
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